The Unstoppable Surge of Plastic Surgery

The International Society of Aesthetic Plastic Surgery, or ISAPS, recently released its annual Global Survey on Aesthetic/Cosmetic Procedures, showing a 7.4% increase in cosmetic procedures completed in 2019.

This increase was higher than in 2018, and we at Viper anticipate the 2020 figure as even higher due to the explosion of demand for cosmetic procedures in 2020.

The survey shows an overall increase in U.S. procedures while revealing changes in demand for different procedures. For example, in 2019, there was an increase in demand for buttocks implants and a decrease in demand for breast implants, and data revealed that Botox remains the most popular injectable.

In 2020, we anticipate that the procedure preferences will shift again, though demand will continue to increase. With lockdowns and a massive move to virtual meetings affecting most of the U.S. population, many factors have been at play in the plastic surgery industry.

With people going out less and working from home more, many who had been considering plastic surgery suddenly found themselves with the time to undergo a procedure and its recovery.

Likewise, the increase in video conferencing drove a “Zoom boom” of its own, with many seeking to undergo facial cosmetic procedures after growing unhappy with how they looked on video calls.

This means that the plastic surgery industry has proven itself recession—and pandemic-proof, which is, in turn, leading to an increase in interest from private equity. With Viper leading the charge for MSO partnerships around the country, we are advisors with the experience and network to best serve plastic surgery clients.

If you own a plastic surgery or dermatology practice and would like to connect with Viper about what a partnership with private equity could look like for you, contact us today.