Unmasking 2020: The Rise in Plastic Surgery Among Men

The plastic surgery industry is growing. Between an increase in demand, an aging national population, innovation in procedures and equipment, and increasing normalization of undergoing cosmetic procedures, the industry is experiencing a surge of interest.

Between shows that portray surgical and non-invasive cosmetic procedures as options to help someone live a happier life and social media influencers facilitating a more open conversation about the topic, cosmetic procedures have become less stigmatized in 2020. This trend is evident among men.

As plastic surgery and cosmetic procedures become more socially accepted, men are increasingly undergoing cosmetic treatments for hair transplants, neck lifts, Botox injections, and more. The population is living longer, leading more people to change their lifestyles to increase their quality of life.

This includes lifestyle and diet changes that can help someone feel better physically but can also include cosmetic changes to one’s appearance that make that person feel better mentally. Simple procedures can improve a person’s self-esteem and confidence, leading to better personal relationships and continued success at home and in the workplace.

“I can speak to the reality of this trend,” says Viper Principal David C. Branch. “I know lots of men who enjoy the benefits of the non-invasive side of plastic surgery. I myself have had plastic surgery, which has really helped me understand the tremendous benefits of this industry.”

The increase in demand and innovations in procedures are allowing cosmetic procedures to become widespread. Nonsurgical procedures can be done in an office visit for a low cost. The main concern will be choosing a cosmetic surgeon or dermatologist, ensuring your trust in a medical professional who can provide the best results.

At Viper, we see an increase in both invasive and non-invasive procedures, and we do not believe this trend will go away anytime soon. In a year that has brought much change, one of the industries that has been able to recover quickly has been the medical and cosmetic surgery industry. After all, there is clear evidence that improving one’s appearance can improve one's mood – in women and men alike. Here at Viper, we are monitoring this trend in cosmetic surgery and working with the country's top plastic surgeons and dermatologists to help them identify a partner for growth.

If you’re interested in learning more about working with Viper, contact us today.